Posts By: Daniel Young

Online buzz tracking from Australian International Motor Show: The Battle of the Hatchbacks

by | Add a Comment | Filed In Research.

During October, we listened to online conversations in Australia relating to the launch of four new hatchback vehicles at the Australian International Motor Show (AIMS) in Sydney.  We used Radian6 social media monitoring and collaborated with Social2CRM.

We researched online buzz relating to the Holden Barina Spark, the 2011 Suzuki Swift, the 2011 Nissan Micra and the Kia Cerato Hatch.

Listening and brand monitoring programs are a key part of our digital public relations offering.  We’ll be useing these tools and others to share some additional insights in the automotive sector before the end of the year.

I hope you enjoy our findings – tomorrow, we’ll be posting a second report from AIMS.

The Battle of the Hatchbacks – Online Buzz Tracking

DIY retail brand scores home run with social media participation and video answers

by | Add a Comment | Filed In Insights & Ideas, News.

Home Depot are taking brand engagement in social media and customer service to a new level with the Home Depot’s How-To Community.

In a nutshell, in-store employees are empowered to create videos or provide written instructions in response to DIY questions posted within the How-To Community and outside it in other networks and social media.  In this example PatinPaint – ‘here to help’ – explains how to paint metal patio furniture in response to a customer question posted online.

This strategy and program scores highly on so many levels – we love it!

Being clear about the reason for your Facebook Page improves results

by | Add a Comment | Filed In Insights & Ideas, Research.

Magic Roundaout 300x223 Being clear about the reason for your Facebook Page improves resultsThe argument that social media engagement does not drive measurable financial impact is a key weapon in the armory of the social media naysayer.

This is beside the point say the purists – brand activity in social media is about consumer engagement and relationships NOT selling.

A recent research project by YouTube supported by the IAB provides some useful guidance on this persistent debate. (more…)

10 simple digital public relations steps that can improve media results

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In my previous post on media relations, I talked about the need for greater proactivity and the opportunity to integrate editorial features into digital public relations programs and online communities.

In this post, I outline 10 simple steps that Australian public relations agencies and their clients can take to support their media programs and improve PR results.

(more…)

Take the Five Minute Twitter Survey and help us get 1,000 respondents

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Twitter Take the Five Minute Twitter Survey and help us get 1,000 respondentsThanks for taking part in the Five Minute Twitter Survey.

We’re aiming for 1,000 respondents.

If you want to help us promote the Survey, then please retweet this post, click on the Facebook ‘like’ button below, share using the tags at the end of the post or use the link below.

www.surveymonkey.com/s/twitter_study

We appreciate it.

Image credit to Marcos Xotoko.

Encoder PR collaborates with:

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twenty26 300x119 Encoder PR collaborates with:twenty26 is a design agency providing a full range of creative services in both digital and print media. Based in Sydney, twenty26 works with large multi-nationals, household Aussie brands, local businesses and fast moving start-ups.  twenty26 provides itself on great ideas, quality design and personal client service.  Alex Riches is creative director at twenty26.

Radian6 logo Encoder PR collaborates with:

Radian6 is the leading provider of social media monitoring, measurement and engagement solutions.  Radian6 covers over 150 million sources each day including blogs, mainstream news, video and photo sharing sites, forums and discussion boards and social networks.

Guy Encoder PR collaborates with:

Guy Downes is a visual communications specialist who helps organisations connect with the audiences that matter to them using a range of visual techniques, such as graphic recording, infographics, illustration and video scribing.  Guy’s visual expertise helps brands capture an audience’s attention. Combining his visual and artistic expertise with his 10 years PR experience, Guy provides a tailor-made offering.

Media Monitors Encoder PR collaborates with:

Encoder Public Relations works with Media Monitors, the leading media intelligence provider in the Asia-Pacific region, with the most comprehensive suite of monitoring, media metrics and analysis product solutions and consultancy services.

More to come…

Fewer planned media opportunities frees time for proactive feature pitching

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social media universe Fewer planned media opportunities frees time for proactive feature pitchingThe opportunities for creativity and strategic thinking in PR have exploded in recent times with the coming of age of the Web; the resulting forms of interactive media and the new ways of connecting that they enable. Marketing industries, including PR, now reside at the forefront of a dynamic that genuinely represents a new paradigm for business (to use current parlance).

Amidst the brouhaha of social media related discussions (from Facebook and Twitter to Foursquare and Google) it is easy to forget about and even devalue some of the fundamentals of traditional PR.

But to do so would be short sighted. (more…)

Launching Encoder Public Relations Agency in Australia

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Welcome to the Encoder Public Relations website and the inaugural blog post.

We launched Encoder PR in mid-July with a static one page website, which irked some.  Since the launch, we’ve been busy fine tuning what we believe is a distinctive PR offering for clients in Australia and  getting out and about to tell people about it, as well as doing exciting things for our fantastic foundation clients, Sony Ericsson and Nuance.

You can read the launch release here.

(more…)

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