Blog
Do not track register will hobble digital advertising; highlights role for digital public relations
The Federal Trade Commission’s endorsement of a ‘do not track’ register for the Web has sent shockwaves through the digital advertising industry. (more…)
Meaningful and valuable consumer engagement online comes from movements, not moments
‘It’s about movements, not moments.’
That snippet was one of the key take aways for me from the iStrategy2010 event in Sydney last week. I observed an abscence of objectives from most of the social media case study presentations and an even starker lack of measurement and business results.
It seems that many marketers tend to steer away from a clear call to action when it comes to social media marketing, even though this may be what your audience is looking for.
In this guest posting, Zack Sandor-Kerr reinforces the point. He argues that the warm fuzzy feelings that we get from social connections are unlikely to have any lasting impact… (more…)
Travel companies and social media – Is there a lack of engagement?
James Gaskell, General Manager of Zuji Australia, recently told Travel Today that many travel companies are failing their social media strategies because they “have no interest in engaging with consumers.” In the article, Gaskell goes on to explain that travel companies are using the medium for advertising rather than a way to engage with customers.
Looking at a number of social media sites for online travel companies, it is easy to see what Gaskell means. You are more likely to be bombarded with travel offers then any meaningful two-way communication.
As Australian public relations professionals working in a digitally driven profession, we know that authentic and meaningful, two-way conversation between brands and their consumers is both expected and beneficial. So while making these observations, it begged the question: has Gaskell got it right? How are travel companies performing when it comes to social media strategy?(more…)
Quick reflections on day one of the iStrategy conference in Sydney
The first day of the iStrategy 2010 event in Sydney has explored many of the fundamentals of social media marketing strategy and customer engagement online. Keynotes have focused on the importance of understanding customers and listening programs (i.e. social media monitoring), the loss of brand control and the importance of governance, policies and guidelines.
Social media monitoring report: Green Machines at the Australian International Motor Show 2010
I am posting our second online buzz tracking report from the Australian International Motor Show from iStrategy 2010 in Sydney. The importance of listening and social media monitoring has been a hot topic in the presentations so far. We used Radian6, in collaboration with Social2CRM, to produce this report. It throws up some interesting insights about attitudes to electric and hybrid vehicles in Australia.
I hope you enjoy it, and share it. The Green Machines – Online Buzz Tracking Australia
Online buzz tracking from Australian International Motor Show: The Battle of the Hatchbacks
During October, we listened to online conversations in Australia relating to the launch of four new hatchback vehicles at the Australian International Motor Show (AIMS) in Sydney. We used Radian6 social media monitoring and collaborated with Social2CRM.
We researched online buzz relating to the Holden Barina Spark, the 2011 Suzuki Swift, the 2011 Nissan Micra and the Kia Cerato Hatch.
Listening and brand monitoring programs are a key part of our digital public relations offering. We’ll be useing these tools and others to share some additional insights in the automotive sector before the end of the year.
I hope you enjoy our findings – tomorrow, we’ll be posting a second report from AIMS.
The Battle of the Hatchbacks – Online Buzz TrackingDIY retail brand scores home run with social media participation and video answers
Home Depot are taking brand engagement in social media and customer service to a new level with the Home Depot’s How-To Community.
In a nutshell, in-store employees are empowered to create videos or provide written instructions in response to DIY questions posted within the How-To Community and outside it in other networks and social media. In this example PatinPaint – ‘here to help’ – explains how to paint metal patio furniture in response to a customer question posted online.
This strategy and program scores highly on so many levels – we love it!
Being clear about the reason for your Facebook Page improves results
The argument that social media engagement does not drive measurable financial impact is a key weapon in the armory of the social media naysayer.
This is beside the point say the purists – brand activity in social media is about consumer engagement and relationships NOT selling.
A recent research project by YouTube supported by the IAB provides some useful guidance on this persistent debate. (more…)
Notes on the Future of Crowdsourcing Summit 2010. Are you tapping into the power of the crowd?
Crowdsourcing is a major trend that will change the future of everything. That was the key take away from this week’s Future of Crowdsourcing Summit 2010 in Sydney (and San Francisco).